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InStyle Direct Launches Turnkey Furniture Solutions in the UAE

Key Takeways: InStyle Direct, a UK-based one-stop furnishing specialist, makes its Dubai debut. With design-led, affordable furniture packages and full turnkey services, InStyle is set to support developers, agents, landlords and homeowners looking to stand out in Dubai’s iconic property market.

Dubai’s Property Market Meets British Design

Dubai’s real estate sector is breaking records, and InStyle Direct is here to help investors, developers and homeowners maximise opportunities. With over 20 years of experience, established in London, helping domestic and international clients increase their properties’ value, InStyle Direct has officially opened its Dubai operations.

According to recent market reports, Dubai real-estate transactions exceeded AED 431 billion in the first half of 2025, highlighting strong growth. In this fiercely competitive market, it is crucial to provide interior solutions that make properties stand out.

Why Dubai, Why Now?

Founded in 2004, InStyle Direct has earned a reputation for furniture packages created by senior interior designers in the UK. Expanding into Dubai was a natural step, reflecting the emirate’s role as a global hub for investment and design.

“Dubai’s property momentum is extraordinary. With so many new handovers and furnished rentals entering the market, the quality of interiors will make a real difference,” said Mansi Mehra, Director at InStyle Direct.

The new Dubai showroom and design team provide a complete range of services: furniture packages, bespoke interiors, show home staging, window dressings and turnkey solutions. Every project follows the same British design standards that have built the brand’s success in the UK.

What InStyle Offers in Dubai

Furniture Packages: Affordable, design-led and durable furniture packages that are quick to install and make a lasting impact.
Show Home Staging: Full staging for developers to maximise the potential of their developments, no matter the scale.
Bespoke Interior Design: Tailored solutions for clients seeking distinctive spaces.
Window Dressings: Complete window treatments that add elegance, durability, and functionality.
Turnkey Installation: From delivery to final handover, managed end-to-end.
Refurbishment (UK only): Smart upgrades and structural changes for UK properties, managed remotely.
Aftercare Services: Ongoing support to maintain property standards long-term.

How It Works

Consultation: Initial assessment of the property and requirements.

Design Sign-off: Detailed proposals with visual presentations for review.

Delivery Schedule: Coordinated logistics to match project timelines.

Professional Installation: Specialist teams handling every detail on site.

Handover & Aftercare: Smooth completion with ongoing support where needed.

Why Developers and Agents Choose Us

Developers and estate agents get faster sales and higher prices with well-designed interiors. The furniture packages keep all units looking consistent and ready to sell - they photograph well and help buyers decide quickly. 90% of properties staged by InStyle Direct in London sell within the target timeline.

With our show home solutions, Dubai developers can highlight their property's full potential for their customers, sell faster and command premium pricing. Estate agent partnerships benefit too, with turnkey project management giving one point of contact across the entire process. "Whether it’s furniture packages, bespoke interior design, show homes, window dressings or full turnkey delivery and aftercare, our approach is built for results : quicker sales, greater appeal and stronger pricing power,” said Beah, our business development manager in Dubai. “Our team manages the whole process, start to finish.”

Benefits for Homeowners and Landlords

InStyle Direct gives homeowners and overseas investors complete peace of mind. Landlords can get apartments rental-ready quickly, while property resellers benefit from higher resale values and quicker deals when properties are furnished.

For overseas clients investing in Dubai, distance is no longer a hurdle. Homes can be fully furnished and tenant or buyer-ready without the owner having to travel. In Dubai’s strong rental market, furnished apartments often deliver better returns and fewer vacancies.

InStyle’s durable, design-led furniture packages ensure long-lasting appeal, while aftercare services help maintain the high standards over time.

Ready to Transform Your Property?

InStyle Direct’s Dubai launch offers property professionals and private owners access to trusted British design expertise, now available in Dubai. To explore the collections, book a consultation at the Dubai showroom, request a tailored proposal for your development, or ask for an overview of individual furniture packages.

FAQs

InStyle Direct simplifies furnishing Dubai properties for homeowners, landlords, agents, developers, and investors. We offer quick-install furniture packages, custom interiors, window dressings, short-let setups, and Build-to-Rent solutions.

The lead time for studios and one-bedroom apartments is two to three weeks. Whereas properties with two bedrooms and above are furnished within three to four weeks. If you have specific requirements or are looking for bespoke service requirements, please speak to our team for accurate timelines.

Show homes instantly increase your property’s appeal, grab buyer attention, speed up sales, and turn property viewings into actual offers.

Yes—our packages are affordable, stylish, built to last, and perfect for high-rental turnover. We use quality materials with scratch and stain resistant finishes, plus we offer warranty and aftercare support and services to protect your investment long-term.

Furnishing for landlords in Dubai is a smart investment move. In February 2025, 59% of apartment rental searches on Property Finder were for furnished units (up from 45% a year earlier), indicating a clear demand tilt toward furnished stock. Furnished listings also command higher rents on average than unfurnished, reflecting that demand and convenience. Our furniture packages make homes ready to move in, attract quality tenants, cut down on vacancy, and help maximise returns. 85% of UK properties styled by InStyle Direct are let within 1 week.

Professionally furnished properties reflect the care and attention you have put into them, highlight their best features, photograph them better for listing, and build a strong emotional connection with their target audience.

Furnishing adds real value in Dubai’s market. It boosts rental yields, reduces vacancy, and makes properties far more appealing to buyers looking for convenience and style.

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