20+ Years of UK Furnishing Expertise – Now in Dubai

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What’s in our BTR furniture packs

Our BTR furniture packs for UK developments are customised by unit type—from studio flats to one-bed, two-bed, and three-bed. Each pack features a bed and mattress, seating, dining, storage, window dressing, and soft furnishings curated for high-turnover rental properties that support community living.

We provide amenity and replenishment services for BTR developments, helping your investment stay functional and attractive over the long term with quick turnaround and affordable solutions.

How We Design for Tenant Appeal, Durability & Sustainability

We focus on both durability and comfort, using commercial-grade fabrics, stain-resistant finishes, and sustainable materials wherever possible. This helps keep homes looking their best, lowers maintenance costs, and supports the community-focused living that defines modern BTR developments.

Sustainability guides every design choice we make. As we work towards B-Corp certification, our furniture packages already follow ESG-compliant standards, reflecting the values of today’s tenants and developers and fostering community living experiences that your tenants call home.

Professionally furnished London flat bedroom with emerald green headboard and textured wallpaper.

Multi-Site Rollouts — UK Coverage and Pan-European Capacity

We deliver BTR furniture packs in London and across the UK with a model that combines speed, reliability, and cost efficiency. Our team manages phased handovers and simultaneous installations, making sure developments are ready on schedule and with minimal disruption.

For large-scale programmes, we coordinate with our pan-European supply chains and work closely with local logistics partners. This allows us to bring our design-led approach to projects of any size, whether it’s BTR furniture packs in the UK or coordinated BTR furniture packs across Europe.

We offer direct deliveries from trusted suppliers that are equipped to handle small and large volumes, due to our extensive warehousing and spares banks.

Inviting London flat living room with a teal ottoman, comfortable sofa, and bright windows.

Our Process

01

The Brief

In our initial meeting, we confirm timelines, budgets, and unit mixes, and we understand your target audience and style. We align the scope with all stakeholders and confirm the scope across FF&E/OS&E and delivery phasing.

02

The Design

Our dedicated project designer develops the concept, studies floor plans, and creates detailed drawings. We specify FF&E and any made-to-order pieces, also mapping the durability and maintenance requirements for high-turnover assets.

03

The Proposal

We turn the brief and site research into a clear proposal with scope, programme, and pricing so work can begin without delay.

04

Sampling

Our sampling stage is a preview of the design and quality you can expect in the final result. We avail mock-ups and key materials for show homes and view units to validate look, feel, and performance.

05

Procurement

All our materials are sourced from our trusted network of suppliers that ensure high-quality and affordable products. Through quality checks and all compliant documentation, keep everything on track.

06

Contract Signing

All the agreed scope, cost, and timeline are formalised in writing and completely aligned.

07

Delivery

Once approved, our team handles all logistics and phased delivery for a smooth handover.

08

Installation

Professionally install FF&E/OSE including any accessory packs, with complete coordination with your team to ensure you receive the desired results. Our Senior BTR team members inspect each area to confirm it matches the design.

09

Market Readiness & Aftercare

We can help with staffing links, supplier onboarding, and professional photography at no extra cost. Ongoing aftercare supports residents and keeps spaces performing well.

Communal & Amenity Furnishing — Beyond the Apartment

We provide communal space furnishings for BTR developments, covering lounges, gyms, co-working areas, concierge zones, and other shared amenities. Our amenity furnishing approach ensures design consistency with private units, creating spaces that build community and enhance tenant experience.

Stylish London flat bedroom with mustard and navy bedding, contemporary headboard, and accent wall.

Furnish Your BTR Development Today

Send us your project briefs and floorplans and we’ll provide an instant quotation, specification and a plan tailored for unit mix, your tenant profile, wider community amenity needs and site schedule.

Modern London flat kitchen detail with rich green subway tiles and white countertops.

Frequently Asked Questions

We provide complete BTR furniture solutions and handle everything from consultation to making your complete development market-ready and ongoing replenishment services. Our UK-based operations, local warehousing, and dedicated project managers ensure you get premium quality and complete assistance.

Yes, we can handle your entire project under one contract. We maintain cohesive design language across the units and broader community – gyms, communal areas, and concierge areas – providing a look that reflects your brand identity through and through.

Of course, we are a one-stop furnishing solution offering every design need, including window treatment. We supply and install UK-compliant window treatments, which include blackout curtains, voiles and more, to ensure your property is truly move-in ready.

Our aftercare contract-grade fabrics, spares, and warranties. Our local spares banks help with quick turnaround on replenishment and repairs, ensuring your BTR development maintains its appeal throughout.

We handle London’s logistics with smart warehousing solutions and planned delivery schedules. Our phased installation makes it easy to furnish multiple units at once while working around your timelines and site access limits.

Absolutely, we have local warehousing and spares banks that offer quick turnaround should you need replenishment.

Yes, we work with your brand to make sure everything looks and feels connected – from individual apartments to shared spaces. We focus on creating real, comfortable environments that enhance your tenant's everyday life.

What Our Customers Say

“I used InStyle Direct to furnish our rental apartment in London. I found them to be extremely professional and competent. The whole process ran very smoothly. I am very happy with the result and we managed to let the apartment in a very short time. All the people from Instyle that I had dealings with were very capable and worth mentioning. Thanks to James, Anna, Amit and their respective teams. I highly recommend Instyle”

–Tracy Marks, Overseas AirBnB Host

“I had a fantastic experience with the InStyle Direct team. From my consultation with Amar to the design team with Lidwina, everything was hassle-free, focused on my needs and executed in a timely fashion. I am really happy I chose to work with InStyle Direct, given my hectic schedule. Thank you very much for the excellent service, Team InStyle Direct!”

–AirBnB Host

“If a swift let is desired, the furniture package from InStyle Direct is the way to go.”

–Real Estate Agency