20+ Years of UK Furnishing Expertise – Now in Dubai

Why Professional Staging Matters

  • First impressions drive decisions in a fast-moving market. Professionally staged homes typically sell faster than unfurnished units.
  • Staging helps buyers visualise life in the property, increasing confidence to proceed.
  • For developers juggling timelines and budgets, a fit-out that’s quick, durable, and consistent is critical.
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Before and after a stunning kitchen transformation by InStyle Direct, highlighting its impact on rental appeal.

The InStyle Direct Advantage

A striking before and after view of a staged bedroom in a Dubai apartment, maximizing its rental value.

Faster sales, stronger outcomes

In our UK portfolio, 90% of staged properties met their target timelines.

Ownable, cost-smart assets

Sale-only packages you can re-deploy across developments—more economical than rentals over time.

British design, local delivery

20+ years furnishing experience with leading UK developers, delivered by our Dubai team for smooth execution.

Turnkey in days

Design, sourcing, delivery, installation, and styling—ready to show with minimal disruption.

Developer-Focused Staging Options

Professionally staged luxury apartment living room in Dubai, designed to attract high-end tenants.

Show Homes

Warm, welcoming schemes that sell the lifestyle and lift perceived value.

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Elegant living room showcasing a furnishing package perfect for overseas investors in Dubai.

View Units

Rapid fit-outs that keep momentum across unit types and layouts.

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Our Seamless Staging Process for Dubai Developers

Experience our efficient, transparent, and completely hands-off process. Here’s a simplified guide:

01

Developer Briefing & Target Audience Study

The first step in our process is to understand your development needs and your vision, as well as identify your target buyers and your sales goals.

02

Design Concept & Furniture Selection

Our team creates a tailored proposal for your specific needs and requests.

03

Space Planning & Styling

Our expert team optimise layouts and aesthetics to create truly aspirational show home environments.

04

Delivery & Professional Installation

With an efficient and timely setup, our team makes sure there is no disruption to your schedule.

05

Handover & Sales Readiness

Final styling touches to create an inviting atmosphere, ready to impress and convert potential buyers.

Frequently Asked Questions

Show home staging is strategically and artfully styling and furnishing properties that help your property reach their full potential. It helps buyers visualise living in the space, which leads to increased sales.

From leading developers with multiple units awaiting sale to boutique projects and individual owners looking for a quick deal, we stage all types of properties in Dubai.

Yes, we do view unit staging in Dubai. Our approach highlight the potential of each and every unit, driving sales.

Our usual lead time is two to four weeks, however, the timelines may vary depending on the scope and complexity of the project.

As per industry data, professionally staged spaces sell 30-50% faster, as staging brings that emotional connection the buyers are looking for when investing. 90% of UK properties staged by InStyle Direct sell within the target timeline.

We customise staging to your target demographic. Each demographic has different needs and requirements. Professional people look for clean, modern, neutral décor alongside move-in-ready setups that offer both comfort and functionality. While families look for more comfortable and durable setups that bring warmth.

Yes, we specialise in multiple-unit staging, and our scalable solutions ensure consistency while allowing for variation to showcase different unit types and layouts effectively.

What Our Customers Say

“I used InStyle Direct to furnish our rental apartment in London. I found them to be extremely professional and competent. The whole process ran very smoothly. I am very happy with the result and we managed to let the apartment in a very short time. All the people from Instyle that I had dealings with were very capable and worth mentioning. Thanks to James, Anna, Amit and their respective teams. I highly recommend Instyle”

–Tracy Marks, Overseas AirBnB Host

“I had a fantastic experience with the InStyle Direct team. From my consultation with Amar to the design team with Lidwina, everything was hassle-free, focused on my needs and executed in a timely fashion. I am really happy I chose to work with InStyle Direct, given my hectic schedule. Thank you very much for the excellent service, Team InStyle Direct!”

–AirBnB Host

“If a swift let is desired, the furniture package from InStyle Direct is the way to go.”

–Real Estate Agency