Build-to-Rent Furniture Packages for Dubai Developers & Investors

Affordable, customisable, and durable furniture packs for Build to Rent developments across Dubai and the UAE.

Dubai’s Growing BTR Market

Dubai is a thriving hub for business, economy, tourism, and luxury lifestyle, offering ultramodern convenience and top-class amenities, all of which is helping Dubai’s BTR market with steady, high returns for investors. The rental market in Dubai and the UAE enjoys a high occupancy rate and the demand continues to grow, fuelled by a diverse group of expats, entrepreneurs, professionals, and high-net-worth individuals; the rental yield of the city averages 6-8%, as per many industry reports, allowing investors to maximise their returns.

The UAE offers huge potential for Build-to-Rent projects, with strong demand creating space for developments that need well-planned, scalable furnishing solutions. As the market grows, investors and developers are looking for designs that not only meet today’s needs but can also adapt easily to future demand.

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Open plan living room with home office desk, InStyle Direct setup for overseas landlords London

Our BTR Furniture Solutions in Dubai and the UAE

Comprehensive furnishing packages designed for Dubai's dynamic rental market, from affordable modular solutions to luxury bespoke schemes.

Open plan kitchen dining and lounge after InStyle Direct transformation, build to rent ready

Furniture Packages for Units

Scalable, consistent furnishing packages across multiple units. Our modular BTR furniture packages for the UAE ensure design cohesion while optimising procurement and installation efficiency for your small-scale and large-scale developments.

Amenity & Communal Spaces

From lounges and gyms to co-working spaces, our communal and amenity furnishings for Dubai developments are thoughtfully designed to create a welcoming space for residents and a timeless value to Dubai’s BTR focused housing.

Tailored Show Home Design for BTR

Brand-aligned, design-led interiors for BTR show homes crafted to attract your target tenants, support sales and leasing, and meet the operational needs of developers and operators.

Why Developers in Dubai Choose Us

We provide turnkey, scalable BTR furnishing solutions for Dubai developers, combining our signature design-led approach with our 20+ years of British heritage. Our furnishing solutions are durable, cost-efficient, and delivered end-to-end with complete transparency and care.

Modern lounge corner with rust armchair, tall plant and geometric art by InStyle Direct London

Competitive Pricing

Affordable BTR furniture packages in Dubai that combine the value of bulk sourcing with transparent, hassle-free pricing — without compromising on style or quality.

Light filled reading nook with two boucle chairs and greenery in a London flat by InStyle Direct

Modular Approach

We offer complete scalability, whether you want to furnish smaller projects or a large rollout of hundreds of units with consistent quality delivery without any compromise.

TV corner with blue accent chair, wood media unit and plants, furnished for London tenants

End-to-End Service

Complete turnkey solutions, from initial concept, professional installation and fit-outs to final handover and aftercare support – we manage every aspect of your BTR furnishing project.

London balcony staged with rattan chairs and table, turnkey outdoor space by InStyle Direct

Durable Packages

Stylish, comfortable, and durable packages designed for Dubai's ever-growing rental landscape that keep your property always looking fresh for the next guest.

Dining table styling with round mirror and eucalyptus, furnishing packages for overseas investors

Sustainability Focused

We maintain an ESG-compliant design ethos starting from ethical sourcing and responsible waste removal practices.

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Our Competitive Edge in Dubai's BTR Market

Two Decades of Experience

Throughout our 20+ years of experience in the property furnishing market, we’ve helped thousands of UK and international clients achieve their investment goals.

Proven Track Record

<1% returns in the first year on our UK installations. 85% of UK properties furnished by us are let out within a week, which helps reduce void periods between tenancies.

Global Expertise

We have multinational exposure with a deep understanding of both the Dubai and UK markets, working with top UK and international developers for BTR projects.

Design, Durability & Scale Capability

Our design-led packs are curated to balance design appeal and long-term durability, which helps minimise void periods and maximise ROI. We have proven capacity to handle large rollouts and multi-phase projects, all while maintaining quality standards.

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Dubai BTR Trends & Preferences

Adapt to Dubai's growing rental market with furnishing solutions that capture current trends and your tenants' expectations. The current tenant expectations are in four main areas

Before and after London flat living room, green feature wall and gallery art by InStyle Direct

Flexibility & Smart Integration

Tenants seek high-quality modular furniture for Dubai rentals that facilitates effortless mobility and adapts to their evolving lifestyle requirements. With more of the workforce working from home and operating on remote setups, tech-enabled furniture and layouts that support the connected lifestyle are in demand.

Bedroom workspace styled for rental appeal with desk and wall grid by InStyle Direct London

ESG & Wellness Focus

Dubai’s rental market is increasingly shaped by demand for healthier, more sustainable living. From health-conscious materials and design details to eco-friendly, ESG-compliant solutions, today’s tenants expect homes that support their well-being while meeting the city’s green building standards.

Our Process for BTR Developments

The Brief

Stakeholder workshop to align on units, amenity spaces, budget, timelines, brand standards, target resident profiles, and SLAs. We confirm scope across FF&E/OS&E and delivery phasing.

The Design

Dedicated designer develops brand-aligned schemes that convert viewings to leases. We plan layouts, produce detailed drawings/specs, and map durability + maintenance requirements for high-turnover assets.

The Proposal

Clear proposals with itemised FF&E, install methodology, programme, and warranties—optimised for your capex, build schedule, and operational goals. No time lost between meetings and mobilisation.

Sampling

Material boards, key furniture samples, and finish approvals (in-person or virtual). Mock-ups available for show homes/view units to validate look, feel, and performance.

Procurement

We source through trusted, graded suppliers to your budget and standards, balancing lead times with resilience. Consolidated logistics and compliant documentation included.

Contract Signing

Scope, programme, responsibilities, and service levels captured in a straightforward agreement so commercial, design, and operations are fully aligned.

Delivery

Sequenced deliveries by block/floor/cluster to suit site conditions. Our team manages access, lifts, waste removal, and packaging recycling for a clean, safe site.

Installation

Professional install of FF&E/OS&E and any approved add-ons. Snagging with your team, QA sign-offs, and as-built packs ensure the space matches the approved design and specs.

Go Live & Aftercare

Marketing-ready styling for show homes/view units, handover documentation, and resident-ready setup. Post-install support, swift replacements where required, and optional refresh packs keep units lettable and on-brand.

Frequently Asked Questions

BTR furniture packs provide everything BTR developers and operators need to furnish large-scale rental properties in Dubai. These packages come with all the furniture, kitchen equipment, bathroom basics, and home accessories required to set up a ready-to-rent apartment. The goal is simple: make properties more appealing to tenants while ensuring the furniture holds up well and helps property owners get better rental returns.

Yes, we have handled many large-scale BTR projects, serving top multinational developers with large rollouts of hundreds of units, without any compromise to quality and our service.

BTR furniture packs make properties more attractive, help listings stand out, and create a ready-to-move-in space where tenants can picture themselves living. This not only cuts down vacancy time but also draws higher-quality tenants and boosts returns.

Yes, we do. Our furnishing solution is comprehensive and includes amenity and communal space furnishings starting from lobbies, gyms, coworking areas, and social spaces that improve tenants’ experience, bring cohesion to your brand identity, and help your property stand out in Dubai and the UAE’s competitive rental market.

Of course, we work with Dubai-based developers who are managing projects in the UK. We have long-standing international experience working with top developers and investors, giving them end-to-end remote support with our seamless management. Our established expertise and support network in the UK also help Dubai-based developers with their BTR investments.

Our furniture packages are premium quality and designed keeping high turnover in mind. We use easy-to-clean, scratch-resistant, and commercial-grade materials. We conduct quality checks and offer aftercare support so your investment remains completely future-proof.

Yes, during our process, we study your target market and offer specific solutions whether you want to appeal to professionals, families, or executives.

Yes, we offer sustainable solutions with high-quality materials and promote recycling. Our products are responsibly sourced and we handle waste management responsibly.

What Our Customers Say

“I used InStyle Direct to furnish our rental apartment in London. I found them to be extremely professional and competent. The whole process ran very smoothly. I am very happy with the result and we managed to let the apartment in a very short time. All the people from Instyle that I had dealings with were very capable and worth mentioning. Thanks to James, Anna, Amit and their respective teams. I highly recommend Instyle”

–Tracy Marks, Overseas AirBnB Host

“I had a fantastic experience with the InStyle Direct team. From my consultation with Amar to the design team with Lidwina, everything was hassle-free, focused on my needs and executed in a timely fashion. I am really happy I chose to work with InStyle Direct, given my hectic schedule. Thank you very much for the excellent service, Team InStyle Direct!”

–AirBnB Host

“If a swift let is desired, the furniture package from InStyle Direct is the way to go.”

–Real Estate Agency