Vidhur Mehra
Finance Director
Vidhur studied Management Sciences at Manchester University, focusing on accountancy, before going on to qualify as a chartered accountant. He began his career working in investment banking and joined InStyle Direct as a Finance Director in 2004. He is responsible for leading the financial strategy for the UK and Dubai markets, ensuring strong commercial performance with a long-term growth plan. His extensive international experience brings a global perspective to managing and allocating budgets, forecasting, and profitability within the furnishing sector.
Vidhur has also implemented operational procedures and controls, which have allowed the company to provide excellent service to clients and to continue growing. With a proven track record of managing multi-market operations, Vidhur plays a key role in guiding InStyle Direct's expansion into the UAE, optimising cost structures, and strengthening supplier partnerships across regions.
