To know more about
- Furnishing Package
27 Nov 2025
Furnished Homes in Dubai: Do They Really Sell for More?
Key Takeaways:
- Furnished homes sell about 20-30% more and rent faster than their unfurnished counterparts.
- Buyers and investors in Dubai prefer furnished properties for their convenience, move-in appeal, and initial hassle.
- The sale prices of furnished properties are 5-10% higher than unfurnished ones (depending on their location and property type)
- InStyle Direct provides comprehensive furnishing solutions, including turnkey solutions, all tailored to client preferences and demographic profiles, backed by its 20+ years of British design heritage.
How Does Furnishing Help Sales?
Professional furnishing has a significant impact on Dubai's real estate market, with industry reports suggesting that furnished units sell approximately 20-30% more than unfurnished ones, making furnishing a necessity rather than a choice. Furnished Dubai homes offer convenience, save time and effort, and reduce initial moving charges, making buyers more inclined towards the option. With the right furnishings, standard units can transform into a desirable home, adding genuine interest from buyers along with value to every investment.
Why Do Buyers Prefer Furnished Apartments in Dubai?
In Dubai's fast-moving, investor-heavy market, buyers often prefer furnished homes to unfurnished ones because they are ready to move in and offer quick convenience and value. Here’s a brief breakdown:
- Turnkey solution: Buyer expectations in Dubai property are strong value appreciation. Investors and overseas buyers want properties that are ready to rent or move into. A furnished home removes the hassle of sourcing, importing, or coordinating furniture and décor.
- Quick rents and higher yields: Furnished apartments usually attract tenants faster and can command higher rents, particularly for short-term and serviced-style lets, which are common in Dubai’s market.
- Visual appeal: Homes that are professionally furnished look better in listings and showings. Buyers can picture the lifestyle right away, not just the space, making decision-making quicker.
- Resale value: Well-furnished units stand out from similar listings and sell at a premium due to their move-in-ready appeal and high-quality furnishings.
- Convenience for overseas investors: Many Dubai buyers live abroad. A furnished property means they don’t need to fly in or manage setup from afar, as everything is handled locally and professionally.
- Developer incentives: Many Dubai developers bundle furnishings into sales packages, making it more appealing for buyers who see it as a seamless, one-step investment.
Do Furnished Homes Really Sell for More?
When Does Furnishing Make the Biggest Impact?
Furnishing gives the best returns when it suits the target buyer and property type. While every project is different, three categories consistently show the strongest results:
- Investor-targeted apartments: In high-rise developments catering to buy-to-let investors, furnished units sell faster. Buyers can list for rent immediately, generating ROI from the very first day. This rental-readiness eliminates lag, making furnished apartments objectively more valuable to the investment buyer.
- Family villas: Relocating families, such as international executives, often go for a comfortable lifestyle and community-based surroundings. A furnished villa allows them to visualise their family in the space immediately. This advantage consistently translates to higher offers and quicker decisions, especially in family-focused communities like Arabian Ranches and Dubai Hills Estate.
- Luxury segment properties: In the luxury market, buyers expect fully furnished homes with high-quality interiors. Unfurnished properties feel incomplete, while well-designed, finished homes attract serious buyers and achieve higher prices.
The Hidden ROI of Furnishing Before You Sell?
Furnishing adds value in three ways: higher sale prices, faster deals, and stronger marketing appeal. For developers and investors with several properties, these benefits quickly add up. The price increase is only part of the gain. The real value comes from selling faster and cutting ongoing costs. If a property remains unsold for a week, it results in increased mortgage payments, service fees, and lost funds.
| ROI Factor | Typical Impact |
|
Price Premium |
5-10% higher sale price vs. comparable unfurnished units (*depending on the location of the property) |
|
Days on Market |
20-30% faster sale and reduced void period |
|
Enquiry & Viewing Volume |
Roughly 64% prospect tenants look for furnished units (property finder data Feb 2025) |
The effects of marketing are enormous in the property market. Furnished properties photograph better, enabling premium listing presentations across portals and social channels. In a market where most buyers begin their search online, visual impact directly correlates with enquiry volume and buyer quality.
For investors selling multiple units, furnishing helps build a strong, consistent brand. Well-presented homes make you stand out as a trusted, quality seller. The real question isn’t about the cost of furnishing, but whether it helps you earn more and sell faster. The numbers show that it usually does.
How InStyle Direct Helps Dubai Sellers Stand Out
For developers and investors preparing properties for resale, InStyle Direct Dubai offers complete furnishing solutions made to support successful exits.
- Curated packages aligned to buyer profiles: We can tailor all our packages to fit any type of property, be it an investment apartment, a family villa, or a luxury home. Each is designed to appeal to your ideal buyer.
- Seamless execution for a portfolio builder: Our team manages multiple units and large rollouts efficiently for overseas investors and portfolio investors, handling everything from design to installation, keeping every property consistent and hassle-free.
- British design expertise with Dubai market insight: Combining European design sophistication with profound knowledge of local buyer expectations, delivering interiors that photograph beautifully and resonate with Dubai's international buyer base.
Strategic furnishing turns a property from ordinary to desirable and high-demand, so developers and investors who intend to sell faster and achieve better ROI find furnishing a smart investment opportunity.
Contact InStyle Direct Dubai and see how our strategic, design-led furnishings increase your ROI.
FAQs
Yes. Multiple market data show that furnished homes sell 20–30% more and cost 5–10% more than unfurnished homes.
About 5-10% higher than their unfurnished counterparts. Kindly note that the data may vary depending on the property's location and size. Luxury villas or investor-grade apartments often command more.
Yes. Furnished homes photograph better for listing, attract quality buyers/tenants who are willing to pay a premium price, thanks to the professional furnishings. Furnished properties allow buyers a great visual aid, helping to make offer quicker and reduce void periods.
For investor-targeted units in competitive areas like Dubai Marina, Business Bay, and JLT, furnishing almost always delivers positive ROI. For luxury properties, furnishing is an essential feature that many buyers and investors seek during their investment process. The impact on suburban family properties is significant if relocating expats are part of your buyer profile.
Yes. InStyle Direct specialises in comprehensive furnishing solutions, including resale furnishing packages for developers and investors, offering curated solutions from investor-grade turnkey apartments to luxury show-home styling. Our services include design consultation, procurement, installation, and styling and handling the complete process to prepare properties for optimal market positioning.
Our lead time for studios and one-bedroom apartments is two to three weeks. Whereas properties with two bedrooms and above are furnished within three to four weeks. But for our bespoke projects, our lead time is dependent on the supplier's timeline.